BRAND
CURATION
Strategy, Partnerships + Activations. For Brands That Are Going Places.
Your brand’s built on strong foundations, its presence is growing, but you want to go further.
You sense success lies in aligning with like-minded people and companies, but you’re not sure where to start and what’s needed.
With a lifetime spent launching, growing and consuming great brands, that’s where I come in.
LIVED EXPERIENCE
Launching, scaling and exiting from my eponymous fashion label taught me about the relationship between product, brand and valuation.
Subsequent consulting work deepened that experience, helping founders realise that their own story is often one of their brand’s most powerful assets.
Today I know that strategic alignment and partnerships are everything, as the cult of personality and the rise of the creator economy drive engagement and growth like never before.
Whether you’re a coaching client or not, talk to me about how we can collaborate to define and achieve your goals through strategy, partnerships and activations.
BRAND CURATION
FOUNDATIONAL
STRATEGY
You’ll likely have some brand and marketing guidelines in place, and certainly someone on your team tasked with implementation. But working with me goes beyond that.
Drawing on my experience across fashion, wellness, performance and founder-led businesses, we'll create a strategic plan that complements your existing efforts and supports your wider business goals.
We tie strategic work to defined outcomes, focused on near-term, campaign objectives or longer term growth ambitions.
The goal is simple: deepen engagement, strengthen reputation and drive revenue as we balance brand with performance.
ALIGNED
PARTNERSHIPS
Working with the right products, people and platforms is key to both positioning and reach. The foundational strategy work defines the goal, these partnerships help get us there.
Whether it's securing sponsors, creating brand collaborations, identifying commercial partners or making strategic introductions, the right relationships can unlock opportunities that would otherwise take years to build.
From product brands and hospitality groups to founders, athletes and investors successful partnerships are built on genuine alignment and shared objectives.
We tailor opportunities to budgets, timelines and strategic fit, balancing short term impact with long term goals.
TARGETTED
ACTIVATIONS
Building and connecting with community offline and in the real world is critical for any brand, as is marking launches and key milestones along the way.
From intimate gatherings and curated experiences to founder dinners and brand moments, activations build on strategic work and partnerships to bring brands and people together in meaningful ways.
My network means I’m always in touch with a community of high performers, founders, makers, athletes, investors and senior leaders. All a rich source of support, opportunity and engagement.
We can work together to conceptualise, deliver and measure impactful events that surprise, delight and engage: moving your brand forward towards your goals.
"A commercial brain, a creative soul, a nose for success and an eye for what's next."
“Zoë is one of the few people I know who has a commercial brain, a creative soul, a nose for success and an eye for what’s next. She’s working wonders in bringing the vision for my hotel brand and wellness programming to life.”
— Edward Francis, Founder
READY TO CONNECT?
I work with just a handful of clients at a time, so everyone gets my full attention and support shaped around them and the companies they're building.
If that sounds like what you're after, I'd love to hear from you.